Traditional farming has changed drastically in the past century, in more ways than one. Machines and technology especially, have digitized and optimized farming practices for modern-day growers – and the evolution continues.
Tracking technology has been incredibly popular in the last few decades – generically being used to monitor mailed packages, coordinate road-trips with GPS systems, and tagging your personal location via Facebook.
Shay Myers, General Manager at Owyhee Produce, has wanted to pair tracking technology and produce for years, but the technology hasn’t quite been where it needed to be. The process was rough, inconvenient, and too expensive to bother implementing – that is, until now. New, disposable, easy to use technology has been released by Locus Traxx and Owyhee Produce is on board as an early adopter. During PMA Fresh summit in October, Owyhee’s Shay Myers penned an agreement for exclusivity on onions for the new SmartTraxx GO™ technology with David Benjamin, CEO of Locus Traxx Worldwide.
This new technology provides Owyhee Produce and its customers with a disposable tracker placed among the load. The tracker is activated upon release of the shipment and monitors the location and temperature of the load in real-time.
“It takes out the guess work,” Myers said. “That’s really what it comes down to. The
SmartTraxx GO™ eliminates the breakdown of communication between the product receiver and the truck carrier. It’s all about preventing potential problems instead of having to react to them. When we buy a 10 dollar widget from Amazon, we expect to be able to track it from shipping to delivery, but not with a 10 thousand dollar load of produce? That seemed crazy to me.”
So from now on, each electronic Bill of Lading from Owyhee will come with a tracking number and link. This link works just like when you make a purchase on online, but instead of just knowing the general location of you package you will know the specific location and the temperature of the load in real time.
What are the practical benefits of this system?
On time deliveries
Not only does tracking benefit the produce receiver, but it also benefits the grower/shipper.
"As a shipper I like it,” Myers said. “It’s very valuable. When a customer calls, I don’t have to guess where their shipment is, or make three phone calls, and talk to the driver, etc. I know instantaneously where the load is exactly, always.”
About Locus Traxx
Locus Traxx Worldwide is the leader in real-time temperature, location, and security monitoring for perishable and high value shipments in transit. Using their Oversight system and the technological superiority and versatility of the SmartTraxxTM system, Locus Traxx Worldwide can give customers access to critical data, at any time, and from any location. For more information, visit http://www.locustraxx.com.
About Owyhee Produce
Owyhee Produce is a hybrid-farmer/agri-entrepreuneurial family business that farms over 3700 acres in Oregon and Idaho. The company is proud to grow food for millions of consumers throughout the entirety of North America. The company provides customers with some of the finest onions on the market. For more information, visit www.owyheeproduce.com.