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PMA Fresh Summit 2015 - Why We Go, What We Learn

Ashley Narvaiz - Thursday, November 05, 2015

With close to 20,000 attendees, the 2015 Produce Marketing Association’s (PMA) Fresh Summit Trade Show held in Georgia broke records as one of the biggest expos to date in the produce industry. The true importance of PMA comes from this variety of participants, ranging from leading industry growers and shippers, marketing experts, and retail buyers – including those internationally. At Owyhee Produce, we have placed a priority on attending the various shows PMA has to offer and this year we expanded the group we brought with us. Read below to hear all about it!



“This PMA show was unlike any of the other eight I’ve attended – not only was it much more upbeat and active but instead of perusing booths alone, I had along members of my team who had never been to a show before. It shifted my perspective of the show, reminding me of how immense and overwhelming the magnitude of PMA can be. Not only is the produce industry incredible in size, but it’s built by a lot of hard-working people who get their unique products to stand out to businesses. I can’t wait for the PMA Food Service Show in Monterey, CA in July of 2016 where Owyhee Produce will be an exhibitor for the first time!”

- Shay (General Manager of Owyhee Produce)




“It was great to be at PMA with everyone in our group – to see everything through their eyes and perspectives. I think we walked around 11 miles the first day visiting just a portion of all of the booths. It was great to see old friends and to meet new ones I’d only spoken to over the phone. I truly believe that PMA is a necessity for anyone in the industry – it’s where you absolutely need to be!”

- Robin (Operations Manager)


  

            

“When we first entered PMA and looked down on all of the displays and banners that filled the massive room it was like a sensory overload compared to what we see in our valley. I walked away amazed at the endless opportunities that lie in the produce industry. Not only is the market huge, but it’s filled with really friendly people. I met a ton of vendors who were really excited about the products they had to offer and that’s what interests me about the industry - that personal interaction. PMA was an incredible and unforgettable opportunity to enter the world of produce sales for the weekend.”

- Keilee (Shay’s Sister/Receptionist/Little Bit of Everything)




“As a first-time PMA attendee, it was eye-opening for me to see the produce industry as a whole, compressed in one place. The show was incredibly large but simultaneously very well organized. From a communications perspective it was compelling to see the innovations companies are using to present their products to the public and great to meet the successful people behind nationally recognized brands. I’m excited to design our Owyhee Produce booth for the PMA Food Service show in July of 2016 and participate alongside the great people I met at the PMA Fresh Summit.”

- Blake (Marketing & Communications)


   

(last two photos courtesy of PMA)


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