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Onion Expert

"Farm to Plate" Gets an Upgrade

Blake Branen Rosencrantz - Saturday, November 03, 2012
It’s pretty safe to say, as people we’re inquisitive. We always ask the questions “why?” or “how come?’ When we were kids and our parents would tell us “because I said so,” that never seemed to be enough. Many of us carry on that curiosity into our adult years. We find ourselves asking questions on all sorts of things, whether it is entertainment, health, food, politics, or handy work. With more and more consumers becoming more educated and interested in agriculture and food, it got us around the farm thinking. We have often heard “Where does this food come from,” or “How is it grown?” What if we took those questions a step further? It’s no secret that consumers are curious about the farm to plate journey. What if there was a way we could show them that journey? One time a few of us were watching a video of a potato harvest. The perspective of the video was not that of the potato but simply an overhead shot. We thought it would be much more interesting to see the perspective from the vegetable itself. Those questions on food we mentioned above, along with this video were just the spark we needed to come up with the idea we’d been looking for. How can we creatively show the journey a piece of food takes from the field to a plate? Well we’ve got it, and we call it the “onion cam!” Well, what’s the” onion cam? “We’ve attached a camera to one of our yellow onions so we can show viewers the journey one of our onions takes from the field all the way to your plate. [caption id="attachment_1064" align="aligncenter" width="576"] A photo of the Owyhee Produce onion cam[/caption] We could tell you all about it, but we find that being able to actually see it would be more interesting and beneficial. We’ll be capturing photos and video to share with everyone. Ultimately what we’re trying to accomplish with the onion cam is demonstrate the journey of our produce.  There are plenty of people who don’t know the amount of hard work those farmers put into their food. The food that we grow has to go through many steps so that we can deliver the best final produce possible.  We want to be able to show you that journey.  We think it will be a fun way to both educate and entertain our community. I mean, how many want to see your standard video of harvest? That’s already been done and we’re trying to change things up. If we can be different and show everyone a new perspective, perhaps it will be more memorable and beneficial. After we get our pictures and videos from the cam, we would love to hear from you. Let us know what you thought about the onion cam. Tell us what else you would like to learn about the farm. You can reach us through our various social networks: Facebook, Twitter, YouTube, and on here.
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